Pianca - Armonie
We had the honor of collaborating with Pianca to create a spot and a photo campaign for their new collection. Starting with the artistic direction, we conceived and developed a concept that was then translated into multimedia content, such as the multi-channel spot and the photo campaign.
The concept was designed to evoke an environment where the rhythm of nature and design blend harmoniously. This place is described as an oasis of peace, where each wave carries drops of serenity, inviting people to relax and immerse themselves in a pure sensory experience.
We also brought this creative idea to Pianca's stand at the Salone del Mobile 2024. The stand's design was crafted to reflect the essence of our concept in collaboration with External Reference and Onion Lab.
With our work for Pianca, we have created a unique visual and sensory experience that reflects the brand's philosophy and invites users to explore a new way of experiencing design.
Welcome to the harmony of relaxation. Welcome to the center of your balance.